Engaging the audience in real time.
The power of live sharing! Short engaging live stream videos from the participants gave the audience what they want—opportunities to be included in the race more conveniently than ever before. Live sharing photos and stories from the whole atmosphere made the event viral.
Producing strong and reliable content.
We built anticipation by posting interactive teaser content. With high-quality promotional campaigns on the main social media sites, we expose BOF to a broad audience. Awesome photos from the trails, nature, and the benefits from outdoor activities were our most effective type of content that encourages people to attend.
Increasing race participation.
By using high-performing tools for paid ads we generate 100+ leads with only 30$. Facebook and Instagram ads creative, specifically design for each placement and for each audience and demographics were the first step to creating such an effective marketing campaign.