No doubts that having in a creative digital agency to take care of your online presence is great. But small businesses at the beginning of their work cannot afford to invest their budgets in such firms. If you are new with your business, try to implement tools that are cheap or free of charge.
Marketing is a highly competitive industry. Keep in mind that the right strategy brings a higher chance of breaking through the loud digital sphere of marketing. Harnessing and utilizing most of these often comes with zero cost. Anyone can have access to them without having to subscribe to different software bundles intended for big companies with large marketing budgets.
WordPress (Elementor page builder) – Creating a website or a blog for your business is of vital importance. The Elementor builder on WordPress is probably the most popular and if not the best tool for building your own website really fast and very professional. It requires zero knowledge of coding.
Canva – Having a visual identity and solid level graphic designs is easier than ever with Canva. Here you can find professionally designed templates that you can edit or start from scratch. It has integrated millions of images, fonts templates, and illustrations that are ready for utilization free of charge.
Hootsuite – One of the best time-savers when it comes to digital marketing is scheduling posts. Hootsuite a great tool that allows you to curate, schedule, and post across different social platforms proficiently.
Mailchimp – Having an email marketing tool is one of the essential elements that should be implemented to reach your customers. Segmenting your demographics, and sending different emails to different audiences based on their buyer profiles is key to having a successful marketing campaign. Mailchimp has these capabilities and tends to stand out from the rest, both in its branding and its user base is Mailchimp.
Google Analytics – Everything you need to know about understanding your audience better. Tracking the traffic to your website and utilizing the data to enhance your marketing strategy. It can provide valuable insight into who visits your website; what pages they spend the most time on; and how they got there in the first place. It can look intimidating at first, but with a little research on how it works, you will soon understand the analytical power-house it really is.
And last but not least. We are digital marketing tools professionals so if you don’t have the patience to deal with all this, feel free to contact us.
