Why social media marketing is a must for employer branding

Today, both active and inactive applicants are connecting with employees via social media about potential job positions openings. As a brand, you should be active where they are, or you risk passing up some truly qualified talents.

This is why you have to showcase your culture as part of social media marketing storytelling when building your employer brand. Your brand story represents who you are and what you stand for. It sets the stage for interactions and expectations that your current and future employees will have with your organization.

Your employees are the best ambassadors.  

Let them spread their work and words through digital channels. You’ll need to tell the story of your company and find out why is a great place to work. There are a lot of cool ways to bring your story to life. Not only attracting new great employers but social media marketing for employee branding is also vital for engaging your existing employees.  Social media channels are an excellent tool to keep your workforce connected to what you’re doing. You can appreciate them in the content on your company-owned channels. You can ask them to write about their new discoveries or share a story about their first day at your company. All these actions can make your existing team members feel like integral, valued members of your company. 

Always look good on Social Media

Use content like photos, videos, blog posts, employee testimonials, and news announcements to reinforce your brand identity and promote your culture. It needs active marketing and promotion to get your company in front of the right people. All that content is watched by the potential employees who are identifying with these stories. With so many different options—Facebook, LinkedIn, Instagram, Twitter, Pinterest — it’s hard to know which one is the best social media channel for your company. Build your target talent personas based on your current employers. Just remember that it’s much better to do a really solid job on two platforms than to do a mediocre job on all of them.

Reduce your cost per employee

Sharing different types of content can drastically lower your cost per hire. By developing compelling communication you’ll reach the right people in the right way. And your best people are out there searching for your company culture, success stories, or happy clients. If you don’t have strong employee branding the chance that you are going to lose a good employer is much higher. According to LinkedIn, professionals follow companies on social media to stay in the loop on their open jobs.

So what do other brands do for people to want to work there? 

Have you heard the phrase “that’s a great place to work” but you still struggling to find out how do that company does that? What they did right, aside from the internal good organization and work conditions are creating inclusive, meaningful stories. That forms a deeper connection between your people and your brand.

Long story short. A strong employer branding on social media can reduce the overall costs of attracting, engaging, and retaining talent. So if you find all of this too much, our team would be delighted to sit down with you for an free chat on how to improve your employee branding on social media. 

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Nikolina Cvetanovska