From all the marketing tools that modern marketers use, it seems that having high-quality content is the key to success. And not just any success. The success of having a consistent revenue. And the consistent revenue is highly dependent on consistent customers. But how will the quality content influence the revenue and on the nurturing of your brand?
High-quality content is soon to become your best friend. Especially if you’re nurturing a B2C business, but the rule applies to any type of business as well. Good and high-quality content will help you gain credibility with search engines. Since search engines have been fighting tirelessly to fight off spam posts, your content with the proper SEO backing will rank much higher. And by ranking higher, the more audience you’ll be able to reach.
Certainly, the audience reach will help you to increase audience retention as well. Because one does doe well with the other. If you’re able to make a great positive experience through your content, the audience will come back for more and more. And of course, the retention will lead to establishing trust in you and your brand. Trust is a major asset to have in any business, so make sure to use it wisely. And nurture it, because the trust is not given. It’s earned through hard work and dedication.
Generating more leads is one of the greatest benefits of high-quality content, and so is the improvement of customer conversions. For instance, customers are more likely to purchase your product if there’s a positive, relatable, and approachable content behind it. Don’t just say: This is my product. Buy it. No. You have to show them your product and elaborate on why they should buy it. From the sea of similar products out there, what makes your product so great? Win them over with kindness and then connect with your customers. It will make the world of a difference.
Content Strategy Is Essential
You can’t have high-quality content if you don’t have a high-quality content strategy. And the first step to a good content strategy is setting up your goals and KPI’s. Moreover, it’s also good to know your product back to back. And trust your product as well. But with setting up your goals and KPI’s will give you time and energy to follow the progression. Not to mention, you’ ll be able to pay attention to all those milestones on your way to success. And finally, make sure you set up realistically doable goals and KPI’s. There’s no better disappointment than setting up unrealistic goals and not meeting your marks because of it.
Likewise, it’s important to study and analyze your audience. Age, gender, preferences, education, and lifestyle. The more you know about your audience, the better. And we can’t emphasize this enough but always always, always be authentic and honest with your customers. Don’t make false promises and don’t lie. The customers are fairly smart. They’ll not something is fishy, and the bad publicity will spread like wildfire afterward. On the other hand, having a good SEO analysis won’t hurt either. Also, it’s good to explore some excellent SEO tools which would help greatly in your mission. Tools such as Moz and BuzzSumo are great options too.
The relationship with your client doesn’t end there with the first impression. Creating a good content marketing funnel will help in your customer retention and that funnel goes something like this: Awareness will lead to engagement. Which will then lead to evaluation. And the evaluation of your product will lead to purchase. However, there’s no way of getting to the final stage of the funnel if the previous steps are omitted. You can’t just skip the engagement with the client. Skipping that step will backfire spectacularly, and you don’t want that.
And in the end, having a content calendar is always a must tool to have. You might think that you don’t need one, but you don’t want to suffocate your audience with non-stop content. Likewise, it will have a horrible effect on your business, so space out the content throughout the week. That way you’ll always have fresh and good content (you won’t exhaust yourself by writing it) and the readers will no feel suffocated.
Different Types of Good Content Marketing
Writing a good blog post is not the only successful form of content marketing. Indeed. There a probably dozens of good and effective forms of content marketing. The only key difference is the outlet on which they’re promoted (or published).
Sure, blogs are great for small business but there are also:
*Infographics – It’s a visual content format that adds value to the product and educates the audience
*Videos: People are watching video content more than ever. So a good scripted (or non-scripted) video is a great tool to have.
*Podcasts: A great and fairly inexpensive content marketing tool. They can have just visuals or just audio (or both) and they’re awesome.
*User-generated content: Offers credibility and authenticity. Inspires loyalty through tried and used products.
*Influencers/Paid Ad Content: This type of content gets the worst rep but it’s effective. However, this is a tool that’s not aimed at small or medium companies. Why? Because they don’t have the finances for paying such content. Don’t worry, you’ll get there.
Your Opinion Matters:
Which is your favorite type of content marketing? And do you agree that good content is the key to success? Tell us all about it. We’d love to know.