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The MondayDigital marketing Monday guide: Learn how to create your first Instagram reel

Monday guide: Learn how to create your first Instagram reel

If you’re feeling overwhelmed about creating your first Instagram Reel and you wanna make sure your Reels feel up to part, you’re in the right place. Instagram Reels give you the ability to reach a larger Instagram audience and get Instagram followers easier than ever before. So let’s get you ready for it!

First things first, what are Instagram Reels?

Instagram Reels is a brand new Instagram format. It allows you to record and edit videos of popular songs and share them with your audience. Videos can last 15-sec or 30-sec, so you must use them wisely to:

  • Entertain you audience
  • Educate and inform
  • Provide value in ways that are useful to your audience

Choosing this type of content for your business it’s a dynamic and creative opportunity. It helps you creatively spread awareness of your brand and increase engagement from your followers. Consumers want to be treated like human beings and not another sale to add to your profit, so creating community in digital space is a must. To meet this need Reels can help you showcase more of your personality and brand. Tip: Humor, Emotion, and Sharing Tips are great topics to incorporate into your Reels to showcase your personality and business.  

Are you ready now to create your first reel?

The first thing you need to do is open the Instagram app. You can find Instagram Reels at the forefront of Instagram – taking center stage of the main navigation bar. Then click on the Reels button, and click the little camera button on the top right.

Use music from the Instagram music library and/or original audio you create or find on Reels. Feel free to take a peek at the other videos using that audio and see what’s out there. Here is a list of 10 Instagram reels ideas you can post today. It never hurts to take inspiration and jump on a trend! When you choose the right song, you also can select which part of a song you want to feature.

Now you’re ready for the next step

Time to set up your timer and 3-2-1 countdown. For a video where you need both your hands, a hands-free option is a great way to do that. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected. Instagram’s effects gallery is also available in Reels, so feel free to experiment. Oh, you want to speed up or slow down your video? Instagram has an option for that too!

Once we explained all this, get ready to film your reel!

Recording your Reels will feel familiar to you, it is almost exactly how you would record a video for Instagram Stories. Just press and hold the capture button. You can add effects before or after filming. Similar to Boomerang mode, you can scroll across to apply effects or AR filters to your Instagram Reels video. You can choose to use any previously saved filters or you can scroll to the end and tap “Browse Effects”.

Once you’re happy with the result, you can use the draw and text tools and select from many Instagram Stickers. For a more creative video, you have the option to select at what points in your video you want your text to appear. For example, if you want the text to appear at just the beginning of your reel, set the slider so that it only covers the first few seconds of the video.

Aaand click SHARE!

When you share your Instagram Reel, you can add a caption and hashtags, edit the video thumbnail (including adding a cover from your camera roll), tag your friends, and select where you want it to be shared. If you have a private account: Reels will monitor your privacy settings on Instagram. You can share to feed so that only your followers can see your Reel. Other people cannot use the original audio in your video, and your Reels cannot be shared with others. For you who have a public account, if you decide to share your Reel to a dedicated space in Explore, there is a great chance to be seen and discovered by the wider Instagram community. Go big or go home right?

So if you’ve been feeling stuck in your Instagram growth, start making Reels as soon as you’re done reading this for extra reach and customer engagement.

Hope you’ll find this article useful and simple. If you still struggle with your Instagram Reels, feel free to contact us.